June 30, 2010

An American in London | J. Simons

2 Russell Street, Convent Gardens
London, WC2B 5TD

If you're not familiar with the store, it's a longstanding mods' favourite, with John Simons opening his first store (The Ivy Shop in Richmond) in 1965. As the name suggests, its aim was to sell genuine/timeless American Ivy League clothing - a modernist look at odds with the 'way out' look of Carnaby Street at the time. The current J. Simons was a continuation of this ethos, opening in the 70s to sell a mix of classic old and new styles, again primarily sourced from the US market. If you're after a Harrington, an Oxford button-down or a good pair of loafers, it's the place to check.  I wish I was still back in London.


  1. It closed in February. There is hope, however, that it will re-appear (in some form or another) very soon.

  2. Hi there, after doing a bit of digging, I'm afraid to inform you that the shop has apparently closed as of February this year. On the up-side, the owner is apparently starting his own label online.

    Here's where I got the info from: http://www.gq-magazine.co.uk/comment/articles/2010-01/20/jason-jules-j-simon-closing

  3. September sees John Simons' new Ivy shop opening in central London. You can't keep a good man down!
    Best -
    Rusell Street

  4. Lovely photos! Loving the blog as well. Regarding John Simons - I can confirm that he is opening a new shop and will be launching a new website and range of his own label clothes: John Simons Apaprel Company. See: http://www.jsimons.co.uk/


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